Tasks:
UI/UX Design
Design System
About:
PAUNN is a gold jewelry company that aims to make luxury products at a reasonable price. As a UX/UI designer with a team of 3, I collaborated closely with the stakeholder to crafted an e-commerce platform that was user-centered and visually appealing.
Research
The initial research for Paunn, a sustainable jewelry brand targeting European millennials, revealed the stakeholder's vision: to offer high-quality, handcrafted jewelry from India at affordable prices, emphasizing sustainability and trust-building as a new brand. A competitive analysis identified Paunn's strengths in quality and sustainability.
User interviews with European millennial women interested in online jewelry shopping highlighted the importance of brand values, transparency, and quality assurance. Despite their online browsing habits, They also preferred trying on premium jewelry in person.
